Rare Device, a San Francisco-based boutique and gallery, underwent a vibrant and dynamic rebrand to better connect with their community of art and design enthusiasts. As the graphic designer on this project, I developed a new logo, brand identity, business stationery, print and digital marketing materials, Klaviyo newsletter templates, store signage, and redesigned Shopify website. The objective was to create a distinctive and colorful brand identity that reflected Rare Device's mission of connecting their patrons with makers and beautiful objects, laying the foundation for the boutique's continued growth.