As Rare Device's graphic designer, I worked with the company's owner to develop the identity for their sister store, Plant House. This included designing the brand identity, business stationery, print and digital marketing materials, store signage, and merchandising concepts. Targeted at San Francisco residents and visitors interested in interior design and plant-centered products, the branding and retail space elevated the usual plant shopping experience. The project aimed to enhance customer engagement and establish Plant House as a leading destination for high-quality plants and stylish home decor in the city.